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Design Brief

The design brief given was “to design an experience for guests on an ocean bound cruise ship to co-ordinate group activities and find others with similar interests”.

Process Adopted

The User Experience Design process is that of the Jesse James Garrett model in order to create a neat and tidy experience.

Strategy Plane

Focus Group

The focus group here are the guests in the cruise ship, a mix of all age groups.

Mind Mapping


User Personas



34 year old women

Ciara is a 34 year old woman, who takes leisure trips on cruise ships and is a passionate singer and dancer.

She often gets bored on the ship because she is unable to find people of her same interests and have fun


John Mayer

54 Year Old Businessman

He wants to go on a holiday and has preferred the cruise ship for his travel experience. 
He is a regular golf enthusiast and wants to play mini golf and have conversations



7 year old girl

Alicia is a 7 year old. Her mom wants her to play around with kids of her age and have activities based on her interest

User Needs

Scope Plane

Functional Specifications

  • Age wise Events

  • Internal Positioning System

  • Interests

  • Deck Plan

  • Amazon Alexa Integration

  • Notifications

Interesting Findings

“I don’t know where to go exactly in this cruise !”
"A lot of people are not notified and alerted”
“Mix of services are not provided till now””

Structure Plane

Task Flow

Skeleton Plane


Surface Plane


Minimalistic Colors

UCB Grey


Bear Yellow


California Grey


True White



Avenir Book

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Avenir Medium

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User Interface

The concept here is to utilize amazon's alexa and improve the cruise experience

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