top of page
IMPROVING USER EXPERIENCES ON CRUISE SHIPS
Design Brief
The design brief given was “to design an experience for guests on an ocean bound cruise ship to co-ordinate group activities and find others with similar interests”.
Process Adopted
The User Experience Design process is that of the Jesse James Garrett model in order to create a neat and tidy experience.
Strategy Plane
Focus Group
The focus group here are the guests in the cruise ship, a mix of all age groups.
Mind Mapping
User Personas
Ciara
34 year old women
Ciara is a 34 year old woman, who takes leisure trips on cruise ships and is a passionate singer and dancer.
She often gets bored on the ship because she is unable to find people of her same interests and have fun
John Mayer
54 Year Old Businessman
He wants to go on a holiday and has preferred the cruise ship for his travel experience.
He is a regular golf enthusiast and wants to play mini golf and have conversations
Alicia
7 year old girl
Alicia is a 7 year old. Her mom wants her to play around with kids of her age and have activities based on her interest
User Needs
Scope Plane
Functional Specifications
-
Age wise Events
-
Internal Positioning System
-
Interests
-
Deck Plan
-
Amazon Alexa Integration
-
Notifications
Interesting Findings
“I don’t know where to go exactly in this cruise !”
"A lot of people are not notified and alerted”
“Mix of services are not provided till now””
Structure Plane
Task Flow
Skeleton Plane
Wireframing
Surface Plane
Colors
Minimalistic Colors
UCB Grey
#6D7984
Bear Yellow
#FF42B
California Grey
#545F69
True White
#FAFAFA
Typography
Avenir Book
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
Avenir Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
User Interface
The concept here is to utilize amazon's alexa and improve the cruise experience
bottom of page