IMPROVING USER EXPERIENCES ON CRUISE SHIPS
The design brief given was “to design an experience for guests on an ocean bound cruise ship to co-ordinate group activities and find others with similar interests”.
The User Experience Design process is that of the Jesse James Garrett model in order to create a neat and tidy experience.
The focus group here are the guests in the cruise ship, a mix of all age groups.
34 year old women
Ciara is a 34 year old woman, who takes leisure trips on cruise ships and is a passionate singer and dancer.
She often gets bored on the ship because she is unable to find people of her same interests and have fun
54 Year Old Businessman
He wants to go on a holiday and has preferred the cruise ship for his travel experience.
He is a regular golf enthusiast and wants to play mini golf and have conversations
7 year old girl
Alicia is a 7 year old. Her mom wants her to play around with kids of her age and have activities based on her interest
Age wise Events
Internal Positioning System
Amazon Alexa Integration
“I don’t know where to go exactly in this cruise !”
"A lot of people are not notified and alerted”
“Mix of services are not provided till now””